Orygo AI is your autonomous AI agent
for conversational commerce.
Orygo AI increases conversion rate by 8% on average.
Orygo’s goal is to enable one-to-one sales at scale, and one-to-one sales support at scale.
- Personalized recommendations
- Conversational search
- Product Q&A
- Product comparisons
- Bundles and cross-sell
- 1-to-1 coupons
- Add to cart and order creation
- Sizing, fit, and product technicalities
Orygo AI is used by 25+ of the best Italian brands online.
Our customers include Velasca, Yeppon, Callmewine, Lakshmi, Mapo Tapo, Spiagge.it, and many others.
We work deeply in beauty, electronics, apparel, food and wine, and travel. Orygo is built and fine-tuned to excel in these categories, and we are expanding it to other industries, for customer sales and support.
Orygo AI resolves over 65% of post-sale support on its own, across every single one of our customers.
Orygo is layer one for customer support, across every channel. Its goal is to resolve as many requests and tickets as possible on its own, and to escalate the ones that need human judgment.
When a request needs a person, Orygo still speeds up the work. It gathers the images, documents, and details, so the team receives a ticket that is ready to review and ready to close. The back-and-forth with the customer is already done. The person reviews the information, approves it, and finishes the request: a refund, a change, or releasing the shipment.
Resolutions by procedure and action
Resolution rate over time
Orygo AI works across the entire customer journey, before and after the sale.
The same agent handles the sale and the support after it, in one conversation, with the same context.
You train one agent. The customer does not have to explain the order again.
Pre-sale
- Provide personalized product recommendations
- Search the catalog through the conversation
- Answer product questions
- Compare products
- Suggest bundles and complementary products
- Offer a 1-to-1 coupon
- Prepare the cart for the customer
- Size guidance and recommendations
- Prepare a custom quote
- Book a 1-to-1 sales call
Post-sale
- Track order status
- Manage cancellation requests
- Handle returns, changes, and refunds
- Handle shipping delays
- Handle damaged products
- Handle the wrong product being sent
- Manage bookings and subscriptions
- Escalate the conversation to the right person
- Tag tickets with AI
Orygo AI gets better every week: 89 upgrades shipped since launch in February 2026.
We ship an upgrade every week. Every customer gets it automatically. There is no migration and no extra cost.
17 Oct
Missions
The agent now contacts customers on its own to recover abandoned checkouts and win repeat orders.
5 Oct
Guided setup
Paste your store’s URL, and an AI builds your shopping and support agent for you.
24 Sep
Helpdesk flow mode
Your team handles up to 3 live chats at once, with new chats assigned automatically.
21 Jul
Self-correcting AI
In long or risky conversations, the agent switches to a stronger model on its own, keeping errors under 1%.
24 Jun
Agent A/B testing
Test two versions of your agent on real shoppers, and keep the one that sells and resolves more.
12 Jun
Watchtower
Conversations where the AI slips up are flagged instantly, so your team can take over live.
24 May
Sales tracking
See exactly how many orders and how much revenue came from the AI chat.
15 May
Social channels
The same agent now answers on WhatsApp, Instagram, and Messenger.
4 May
Live handover
When it matters, the AI passes the chat to a person on your team, in real time.
24 Mar
Shop inside the chat
The AI finds products and adds them straight to the shopper’s cart.
20 Feb
Approvals
The AI prepares returns and refunds up to the last step, and your team approves with one click.
Orygo AI is 100% trainable with natural language procedures and instructions.
Instructions set how the agent talks and sells. Procedures set the steps for a return, a late order, or a sizing question. Both are written in plain language.
There is no code and no workflow builder. Change a sentence and the behavior changes.
Escalate to the team
Run this whenever a customer asks to speak with a person.
1
On email, use @transfer_to_human to hand the conversation to the team, and say a person will reply within 24–48 working hours.
2
On Instagram, use @transfer_to_human when someone wants to talk with a person, or to go deeper on products, events, or the store. For a damaged, missing, or shipping issue, ask them to email support.
3
On Instagram, reply only to messages about the store, products, or events. For thank-you notes and anything outside support, use @silent_transfer_to_human and send no reply.
4
On the site chat, ask for name, email, and the reason. Then use @escalate_to_inbox to hand it to the inbox and confirm a person will follow up within 24–48 working hours.
Damaged product
Run this when a customer says a product arrived damaged.
1
Ask for the order number, their email, and which product is damaged.
2
Ask for a photo of the damage, a photo of the packaging, and how the parcel was delivered.
3
If it is a set, one photo has to show every piece, including the damaged ones.
4
Do not continue without the photos. Then use @escalate_to_inbox to hand the case to the team.
Answer a FAQ
Run this for shipping, discounts, promotions, and availability.
1
Read the question. If it is unclear, ask before answering.
2
Look it up with @answer_faqs. For something happening now, such as a live promotion, use @web_search.
3
Answer only with what you found. If it is not there, say you do not have that information.
Product question
Run this when the answer is on the product page.
1
Use the product the customer is looking at. If the page is missing, ask for the link first.
2
Call @get_shopify_product_info for that product. For several products, or a comparison, call it once for each.
3
Read the full result, then reply only with those details. If something is missing, say so.
We set up Orygo AI for you, end to end, with a dedicated AI engineer.
A dedicated AI engineer connects the store and the channels, trains the agent on the catalog and the policies, and tests it before a customer sees it.
After launch, the same engineer keeps working on sales and resolutions every week. That work is included.
It only takes 2–3 working days to go live with Orygo AI.
We sit down with your team and collect how you sell and how you support customers: the catalog, the policies, the FAQs, and the requests that reach you every day. Your AI engineer builds the agent from that, and you review each step before it goes live.
- 1
FAQs and AI knowledge base
We build your FAQs and the knowledge base from your policies, your catalog, and the questions customers already ask.
- 2
Platform and channels
We connect your store, Shopify and the rest, and the channels you sell and support on.
- 3
Instructions and procedures
We write how the agent sells, and the step-by-step procedures for returns, orders, sizing, and the rest.
- 4
Tone of voice and design
We set the voice, and we customize the chat so it looks like your brand.
- 5
Testing and evals
We test the agent the way your customers will use it, and we check the logic behind every reply before anyone sees it.
- 6
Go live
The agent goes live on your site and your channels, with your team ready to take over when a conversation needs a person.
- 7
Ongoing optimization
After go-live we keep improving it every week, on sales and on resolutions. It’s included.
Orygo AI works on every communication channel, with native escalation.
The same agent runs on the site chat, email, WhatsApp, Instagram, Messenger, contact forms, and Amazon. Each channel can have its own voice.
When a person has to step in, the conversation is passed over with a summary.
Live chat
Messenger
Forms
Amazon
API
Orygo AI connects directly to 30+ platforms, in minutes.
The connections cover the store, shipping, CRM, helpdesk, and analytics. Products, orders, and customers stay in sync, so the agent answers from live data.
Shopify
WooCommerce
Magento
BigCommerce
PrestaShop
Salesforce
Medusa
Qapla'
ShippyPro
HubSpot
Attio
Klaviyo
Zendesk
Freshdesk
Intercom
Gorgias
Crisp
HelpDesk
Slack
Messenger
Amazon
Google Analytics
PostHog
Mixpanel
REST API
And more
Orygo AI comes with 90+ ready-to-use AI tools, plus you can build custom ones in seconds.
A tool is an action the agent can take: search the catalog, look up an order, add to cart, cancel an order, update a CRM contact, open a ticket. You switch each one on.
A custom tool needs a name, a description, and a webhook URL. The agent calls it when the conversation needs that system.
- Search catalog
- Get product details
- Check stock and variants
- Compare products
- Find similar products
- Create a bundle
- Cancel order
- Edit order
- Get order details
- Add to cart
- Create draft order
- Refund order
- Get customer profile
- Get customer history
- Update customer in CRM
- Subscribe customer to newsletter
- Tag conversation
- Assign conversation
- Transfer to human
- Escalate to inbox
- Send an email
- Send Slack notification
- Search the web
- Read a web page
- Search the FAQs
- Read a document
- Read customer history
- Read customer profile
Custom tools
Any API, via webhook, in seconds
Orygo AI includes a complete helpdesk, for free. Or it works with the one you already use.
The agent takes the first line of support. About 60–80% of requests stop there. The rest land in the inbox already tagged, assigned, and summarized.
- Inbox: live chat, email, WhatsApp, Instagram, and Messenger in one place
- Helpdesk flow mode: work up to 3 chats at a time, with the next one assigned automatically
- Copilot: AI drafts and quick drafts for every reply
- Macros: tags and internal notes for the team
- Assignment: to a person, a team, or back to the AI
- Customer profiles: orders and past conversations in one place
- Summaries: an AI summary of every conversation
- Watchtower: conversations where the AI slipped up, flagged so your team can take over live
Inbox
Already on Zendesk, Freshdesk, Intercom, Gorgias, or another helpdesk? Orygo AI hands conversations over to it natively, and your team keeps working where it always has.
Orygo AI comes with a full observability suite of agent analytics and conversation insights.
The dashboard shows sales from the chat, what was resolved, which questions customers asked, and where a reply failed. Every reply has its cost in the log.
- Sales: the chat funnel, conversion rate, and AOV, with direct and assisted sales attributed at 1, 7, and 30 days
- Resolutions: resolved against escalated, ranked by procedure and by action
- Questions Analyzer: AI ranks your customers’ top product questions and FAQs, and flags the ones that weren’t answered
- Search: every product search in the chat, including the ones with no results
- Errors: 13 error types tracked, from hallucinations and failed actions to missed escalations and hijacking attempts
- AI logic: the model, the reasoning, every action with its arguments and result, and the full prompt behind each reply
- Logs and costs: credits, tokens, and tool calls for every single reply
- Helpdesk: first response time, time to close, one-touch resolutions, and reopen rate
- CSV export: download conversations, customers, and sales
- Charts and history: stats and time series
- Team stats: helpdesk performance by person and by team
- Volumes: AI volume and the volume of work
- AI operations: the procedures and actions used most
Orygo AI's design and tone of voice are fully customizable, so it looks and sounds like your brand.
You choose how the chat looks, and what your customers can do in it. The way it talks can be different on the website, on email, on WhatsApp, and on the other channels.
- Colors
- Name and logo
- Welcome message
- Size of the chat and the button
- Rounded corners
- Product cards: layout, photos, and buttons
- Chat button: a bubble or a bar, placed where you want
- A short line on the button, and a different one on each page
- A different look on phone and desktop
- Track an order
- Browse the FAQs
- Forms: leave contact details, or open a ticket
- Quick reply buttons
- Speaks the language of the page
- Hide the chat on the pages you choose
- Send a file or a voice message
- Past chats, and a button to start a new one
- Add to cart, compare products, or find similar ones
Stress-test Orygo AI as much as you want, go live with peace of mind, and continuously optimize it to perfection with A/B testing.
In the Playground you use the agent the way a customer will, and you can open the model, the reasoning, and the actions behind a reply.
After go-live, an A/B test splits new sessions between two versions and compares resolutions, sales, and errors.
Before go-live
- 01Chat with the agent exactly as your customers will, with product cards and cart
- 02See the AI logic behind every reply: model, reasoning, actions, and full prompt
- 03Check every action with its arguments and result in the logs
- 04Fix instructions and procedures before anyone sees a mistake
After go-live
- 01Create an A/B test by changing the model, the instructions, or the procedures, and split new sessions 50/50
- 02Measure resolution performance, errors, and quality side by side
- 03Measure the real conversion uplift, with statistical significance
- 04Keep the winner, and start the next test
Orygo AI doesn’t wait for customers to write. It goes out and gets proactive work done, including the missions that bring back sales.
A mission is a job with its own goal, instructions, and tools. The agent finds the customers in the store, writes to them on WhatsApp, and handles the replies.
The opening message is free. You pay for the AI replies. Each mission shows the revenue that came back.
Recover abandoned checkout
Reads abandoned checkouts and writes to the customer to close the purchase, or to learn why they left.
Shopify · WhatsApp
Generate a re-order
Reads past purchases and writes to the customer to buy the same product again, or the next relevant one: a new collection, a new experience.
Shopify · WhatsApp
Handle a negative review
Writes after a bad review to understand what went wrong and put it right.
Reactivate inactive customers
Writes to customers who stopped buying and brings them back.
Run an interview
Contacts the customer, asks the questions, and brings the answers back.
Warn about a shipping problem
Tells customers about a delivery problem before they ask, and resets what they should expect.
Check in on a trip
Three days after departure, asks the guest if everything is going well.
Invite VIPs to the showroom
Invites VIP customers to see the new collection in the showroom, by appointment.
Move a cancelled experience
When bad weather cancels an experience, moves the guests to another date.
Collect photos and testimonials
Asks for photos and stories for social, and gets an explicit yes in the message.
Unblock a held shipment
When goods are stuck, works it out with the customer and the carrier.
Security and scale are baked into Orygo AI from the beginning.
The agent is on public channels. Real customers get through. Bots, floods, and prompt injection are stopped before they reach the model, the data, or the credits.
Those limits are on by default. A blocked request is logged and costs nothing.
Bots
Floods
Hijacks
Prompt injection
Turnstile
Real visitors pass in the background. Suspicious traffic gets a check.
Rate limits
Caps on new chats, messages per chat, per visitor per minute and per day, and a daily ceiling for the agent.
Hijack detection
Prompt injection and attempts to pull the agent off its job are caught.
Read-only actions
Customer-facing tools read orders and products. They don’t rewrite them.
Domain limits
Web search and URL reading stay on the domains you allow.
No charge for blocked traffic
A blocked request never spends a credit.
Your data stays protected.
Catalog
Customer data
Order data
Credits
Orygo AI is hyper-specialized to help you ride the agentic commerce revolution.
The models, the tools, and the metrics are for one job: selling from a catalog and handling the order afterwards.
The figures below are what we handle in a month, and how many shoppers use a chat before they buy.
+7–9%
Higher conversion rate, with the same traffic.
+3–5%
Higher conversion rate than a human team alone.
5% → 20%
Online shoppers who use an AI chat before buying, in 12 months.
4–6
Average exchanges per sales conversation.
50k
Conversations
25+
Brands served
25k
Personalized recommendations
30k
Product questions answered
5k
Assisted purchases
<0.5%
AI errors and hallucinations
We deeply care about our craft and mission.
Our mission is to build AI agents that are massively useful to businesses, especially when they make possible what previously wasn’t.
In eCommerce, 1-to-1 assistance and sales at scale have always been impossible. Orygo AI was founded because we believe an AI agent is the right way to unlock them, making the shopping experience clearly better and more effective for both the business and its customers.
You pay only when Orygo AI replies.
There is no seat fee, no platform fee, and no setup fee. The helpdesk, the analytics, the integrations, and the AI engineer are included.
The price starts at €0.10 a reply and steps down with volume, through €0.09 and €0.08, to €0.07. A conversation averages 3 or 4 replies, so at the base price it costs about €0.35.
Every reply is in the cost log, so you always see exactly what each message spent.
€0.10
per reply
Down to €0.07 with volume.
€0.10
€0.09
€0.08
€0.07
€0.35
per conversation
About 3–4 replies.
You can talk to us anytime, with one click.
Hi there, I’m Davide Petruzzi, founder of Orygo AI.
Whether you want to see Orygo AI on your website or you need help with your agent, you can reach me and the team directly. Book a demo, write to us, or connect with me on LinkedIn.
Frequently asked questions
What is Orygo AI?
Orygo AI is an autonomous AI agent for conversational commerce. It sells to your shoppers before the purchase, with recommendations, product answers, and cart building, and it resolves their support requests after it, on your website chat, email, WhatsApp, Instagram, Messenger, forms, and Amazon.
How much does Orygo AI cost?
You pay only when Orygo AI replies. The price starts at €0.10 per reply and goes down to €0.07 with volume. A conversation averages 3 or 4 replies, about €0.35. The helpdesk, analytics, integrations, team members, implementation, and your dedicated AI engineer are included at no extra cost.
How long does it take to go live?
2–3 working days. Your dedicated AI engineer connects your store and channels, trains the agent on your catalog and policies, tests it end to end, and takes it live.
Do I need developers to set it up?
No. Orygo AI is implemented for you, and it’s trained entirely in natural language, with no code and no workflows. Native integrations connect in minutes, and custom tools connect to any API through a webhook.
Which platforms does Orygo AI integrate with?
Orygo AI connects natively to 30+ platforms, including Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, Salesforce Commerce Cloud, Medusa, Qapla', ShippyPro, HubSpot, Attio, Klaviyo, Zendesk, Freshdesk, Intercom, Gorgias, Crisp, Slack, and Google Analytics.
Does it work with my existing helpdesk?
Yes. Orygo AI includes a complete helpdesk for free, but it also hands conversations over natively to Zendesk, Freshdesk, Intercom, Gorgias, Crisp, HelpDesk, and Slack, so your team can keep working where it already does.
How does Orygo AI avoid mistakes and hallucinations?
Every answer is based on your live catalog and order data. The agent switches to a stronger model on its own in long or risky conversations, 13 error types are tracked in real time, and Watchtower flags any conversation where the AI slipped up so your team can take over live. AI errors and hallucinations stay below 0.5%.
Which languages does Orygo AI speak?
Orygo AI replies in your customers’ language, and the chat interface supports up to 10 languages, detected automatically from the page.
Is Orygo AI secure?
Yes. Customer-facing tools are read-only on your customer data, Cloudflare Turnstile and rate limits stop bots and floods, prompt injection and hijacking attempts are detected, and web access can be limited to the domains you allow. Blocked requests never cost you a credit.
How do I measure the results?
Orygo AI attributes direct and assisted sales to the chat at 1, 7, and 30 days, shows resolution rates by procedure and action, and lets you run an A/B test of widget against no widget to measure the real conversion uplift, with statistical significance.